Dedicated to creating great consumer experiences through Branded Entertainment, the DATG Digital Media Studios provides marketers with innovative ways for their products and messages to be interwoven with ABC's premium content across digital and mobile platforms.
In order to effectively engage our consumers and capture their attention, DATG Digital Media Studios collaborates with advertisers at the earliest stages of development to ensure an effective inclusion of their brands will exist within a compelling story that is both authentic and believable. Examples would include, but not be limited to:
- Webisodes: Scripted, character driven programming that extends story lines from on-air to digital platforms
- Original Series: Unscripted, talent driven programming that drives engagement with a show's brand and possibly talent through original programming (versus on-air storyline extensions)
- Live Events: Live, interactive, second screen, co-viewing programming (e.g. awards shows) that provides exclusive, direct access unlike anywhere else
DATG Digital Media Studios is creating what's next in branded entertainment for digital platforms. Using a variety of original content, exclusive behind-the scenes video and event programming, Brands and DATG Digital Media Studios will provide relevant messages that; provide emotional connection, spur conversation, drive interactivity and offer tangible value.