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ABC Unified simplifies video buying when advertisers combine or “unify” their linear TV budgets with their long form digital budgets into one video budget.
ABC UNIFIED was launched in the 2012/13 Upfront to simplify video buying by allowing advertisers to combine or “unify” their linear TV budgets with their LFV digital budgets into one video budget. ABC Unified provides advertisers with: One deal, one CPM, and one demo-based impression guarantee across all screens where full episodes are distributed.
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