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The Halo Effect of Multiplatform TV

Disney ABC & Accenture Study: Phase 1

The Impact of Multiplatform TV on ROI

Disney ABC & Accenture Study: Phase 2

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Study by Disney ABC and Accenture Strategy Identifies Key Drivers of Multiplatform Television ROI

Official Press Release

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ABC Study Makes the Best Case Yet That TV Advertising Is Still Superior to Digital


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