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The Halo Effect of Multiplatform TV

Disney ABC & Accenture Study: Phase 1

The Impact of Multiplatform TV on ROI

Disney ABC & Accenture Study: Phase 2

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Study by Disney ABC and Accenture Strategy Identifies Key Drivers of Multiplatform Television ROI

Official Press Release

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The Good Doctor became this season’s top-rated new drama in both total viewers and the 18-49 demo.

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