Oscars® - 3 Hours

The Oscars® is the highest-rated prime entertainment special of the year. Millions tune in to watch the glamorous ceremony and learn who will receive the highest honors in filmmaking. The 2013 telecast was  the 2^nd high-rated Oscar® show since 2005!

The 2013 Oscars® drew over 40 million total viewers and grew year over year on all key demos. The show achieved a 13.0 A18-49 rating, which is 11% growth versus last year, and attracted more young fans with 20% growth among A18-34. Additionally, the Oscars® is consistently the top entertainment special for reaching affluent and educated viewers, with indices of 155+ among A18-49 with a household income of at least $100K+ and 4+ years of college education.

In 2013, Oscar®  fans spent more than 53 million minutes consuming content on Oscar.com and the Oscar App, up 11% versus YAG. Unique Users grew by 25% versus last year resulting in 11.7 Million fans. There were more than 8.9 million Oscar-related tweets for the 2013 telecast, which is up 70% from 2012.

Glitz, glamour, buzz, and consumers. The Oscars® delivers them all.

Source: TV: The Nielsen Company, Live + Same Day ratings, 2/24/13 vs. 2/26/12. Excludes sports. Online: Unique users based on Omniture data, 1.10.13-2.25.13. Digital minutes consumed based on Omniture data for users of Oscar.com and the Oscar App on Oscar Sunday and Monday, 2.24.13-2.25.13.vs. YAG. Social media: Total tweets during Red Carpet and Awards Show from Twitter TV; growth based on Social Guide data. All research is preliminary. ACADEMY AWARD® and OSCAR® are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.