ABC Full Episode Player -
Show Info -
ABC.com’s Full Episode Player (FEP) offers an on demand video experience that connects consumers to ABC’s popular programs such as Revenge, Grey’s Anatomy, Modern Family, Once Upon a Time, Dancing with the Stars, Scandal, and The Bachelor.
ABC has been a pioneer in platform distribution, being the first broadcast network to stream ad-supported, full episodes online. With features such as a large format player, persistent brand advertiser presence, and utilizing a unique interactive advertising model designed for high ad recall, ABC’s award winning Full Episode Player offers marketers a highly visible and engaging platform to reach consumers.
ABC’s Full Episode Player viewership continues to grow dramatically — video consumption increased +27% vs. YAGO.
The ground breaking launch of the ABC Player App on iPad in April 2010 provided consumers a new screen to access ABC’s rich premium content. As of March 2013, ABC Player App availability expanded to AmazonKindle; providing a new platform to reach the attractive mobile device owner.
The ABC Player App on iPad, iPhone, iPod, and Windows 8 accounts for +35% of full episode streaming and has been downloaded over 10 Million times since launch!
ABC’s Full Episode Player continues to deliver a premium to advertisers; attracting a young, highly educated, upscale, and loyal user base.